Unfortunately, having great skills isn't enough to find a great job. You also have to market yourself and your talents. Setting up a portfolio site with the help of an experienced marketing company offers a relatively easy way to show off your work to potential employers. That said, here are three things you'll want to include on your portfolio site to really display your experience.
1. Build Connections With a Bio Page
You'll want to set up a bio page that showcases who you are and why you do what you do. What got you into art? Why did you decide to become a professional photographer? These sorts of details can go a long way. Include information such as your education, experience, and what motivates you. You also want to be sure to use the right tone and brand voice for your audience. The marketing company you work with can help you navigate this tricky part of bio writing.
2. Put Your Products and Services in the Spotlight
The main part of your website will be the portfolio itself. This is where you will showcase your work. This could include artwork, photography, case studies, book cover designs, app designs, prototyping, and more. Your goal is to show off your talents and your work process. This is also a great way to show off your individual design style, so potential clients or employers who are interested in your style may be more likely to hire you. Be sure to include only your best work, and avoid displaying designs you're not as happy with. Think of your portfolio as curating your own work for a museum exhibit.
3. Demonstrate Your Range of Skills
Make sure you show off your range of skills and abilities. If you're a wedding photographer, show that you can take incredible shots in various environments, including indoor and outdoor venues in different types of lighting. You can also display engagement photos, close-ups, group shots, and more. The idea is to show potential clients and employers that you're versatile, skilled, and an expert in your field.
As you can see, there's a lot to consider when setting up a portfolio website. According to Forbes, 42% of people would leave a website because of poor functionality alone. Fortunately, a marketing company can help you set up a beautiful, user-friendly portfolio site. Contact Integritive to get started creating your website today!
