Tips on web design, SEO and all things digital marketing.

Improve your Google ranking and bring more customers to your business Small business owners have it tough. Not only are you up against other local businesses, but you’re also competing with big-box retailers, online vendors,...

You’ve got a website that maybe doesn’t look quite as good as what you want, but seems to work OK. Do you really need a new website? As a digital marketing company, of course, we’re...

Most companies and individuals who operate businesses at physical locations are familiar with their obligations under the Americans with Disabilities Act of 1990 (ADA) to not discriminate against, and possibly provide accommodations for, qualified individuals with disabilities. However,...

It was only a matter of time until the flood of litigation over the accessibility of websites to persons with disabilities reached Arizona. Recently it did when an Arizona man and his attorney filed lawsuits...

Research shows that the best website design builds trust. It also shows that bad design can quickly erode it. The following seven areas of web development offer simple and straightforward ways to strengthen your design...

If you’re among those who don’t enjoy writing, or struggle to write about your own brand, this post is for you. Not everyone jumps at the chance to write about their business with the goal...

Having covered the basics of CTAs in Call To Action Marketing Part I, and the importance of good storytelling and the psychology of where to place CTAs in Call To Action Marketing Part II, in...

In our previous post we introduced Call To Action Marketing, in which we talked about the importance of Calls To Action (CTA’s), that visitors to websites expect CTA’s as a natural progression from the curiosity...

After pouring sizable resources into the creation of a website—all the hours developing and collecting content, copy editing, graphic design, photo shoots, video production and dozens of design decisions—we launch our shinny new website and...

With Google’s new Mobile-First index, mobile responsive web design is not just important, but necessary for an effective SEO strategy. But, the good news is that Google’s search strategy continues to model the growing demands...

We hear the word authenticity thrown around a lot. We’re told it’s what consumers want, but how do companies achieve it? When does “trying to be authentic” crossover to being unauthentic? How do you let your personality...

The most beloved brands in the world still have to deal with negativity from time to time, because as the old adage goes, “You can please some of the people all the time, you can please all...