As a business, having a strong presence on Google is essential for increasing your visibility and reaching more potential customers. Having a high ranking on the search engine results page (SERP) increases your chances of being seen by more people, resulting in higher website traffic and conversions. What exactly are the benefits of increasing your Google presence? Read on to find out!
More Exposure
As mentioned, the higher your ranking on SERP, the more likely people are to click on it. According to Backlink, the top result on Google gets roughly 32% of all click traffic. That's why businesses focus so much energy and effort on optimizing their website content for search engine ranking. The more exposure you have on Google, the better chance you have of attracting potential customers to your website.
Enhance Your Brand
Having a higher Google presence also enhances your brand's reputation and credibility. People trust websites that appear in the top results, as it often indicates that the website is reputable. If users can find your business easily online, they'll be more likely to trust you and purchase from you.
More Opportunities
Another advantage of increasing your presence online is that it can open up more opportunities for your business. A high-ranking website can generate a steady stream of leads, which you can then convert into sales. Furthermore, appearing in the top results also gives you access to targeted audiences who may be interested in what your business is offering.
Overall Performance
When you increase your search presence, it can also help improve the overall performance of your website. Your ranking on the SERP affects how quickly users can access your website and the pages they're viewing. The higher your ranking, the faster people will be able to get to where they need to go. This can also help reduce your bounce rate, which is the number of people who leave your website after viewing only one page.
Increasing your Google presence can be a great asset for any business. It can help you get more exposure, enhance your brand's reputation, open up more opportunities and improve overall performance. If you need help optimizing your website to take advantage of the benefits of high ranking, contact Integritive, Inc. today.
