It’s no secret that advertising has changed radically since the Digital Age. Yes, billboards, TV commercials, and print ads still exist, but now, ads are popping up on social networks, between songs on our music streaming service, and even in our Gmail inboxes.
With so many options, it can be overwhelming to decide where you should spend your digital advertising dollars. To help you get more out of your advertising investment, we took a look at some of the latest ad statistics.
Native Ads
HubSpot shares that “Native ads are viewed 53% more than banner ads.” A native ad is anything that is formatted like the rest of the content surrounding it, such as a LinkedIn sponsored post. As with many social media networks, sponsored posts show up in your feed right alongside posts from your colleagues, friends, and family.
Retargeting
You’ve been the recipient of retargeting when a concert or event you looked up online shows up again and again in a display ad. The company knows you were interested enough to do a little research, and they’re hoping you’ll pull the trigger and purchase their product or service if you see it a few more times. Digital Information World reveals, “Website visitors who are retargeted with display ads are 70% more likely to convert to your website.”
Facebook Ads
Boosting Facebook posts of any kind can be an effective use of advertising dollars. Since Facebook shows advertisers posts have done well organically, you can be confident knowing that this piece of content is resonating with your audience, and therefore it’s worth boosting so even more of your audience sees it. Facebook shares that Heineken Light spent only $0.07 per view to reach 54% of their audience in three days with a video post. Compared to non-boosted posts only reaching about 16% of your audience on average, boosted posts can really up your exposure. The other social networks also allow you to sponsor posts that have done well organically in order to reach more people.
Streaming Music Ads
Music streaming services like Pandora offer audio, video, and banner ads among other options. Like social media advertising, one of the advantages of partnering with a music streaming service is that you’re leveraging their data about users collected over years of using the service. This data means businesses can hyper-target audiences based on age, location, and time of day among other factors. As MediaPost reports, “Visual ads, on a CPM basis, sell for $5-$7; audio ads, $8-$12; and video ads, $15-$25.” Businesses can dip their toe in advertising on these platforms for a small investment and then analyze the data to see if it was effective and worth continuing for your particular business.
To learn more about mobile advertising, visit Adweek’s Mobile Advertising section for the latest news.
